Strategic Consulting

  

 

 

Our Corporate Strategic Management (CSM) offering seeks to define and implement a Balanced Scorecard for organisations thereby helping them fulfill their Mission, Vision and Values

 

 

The Benefits of implementing a Balanced Scorecard are :

 

1) Helps in aligning Business Objectives to the organization Vision and Mission

 

2) Helps track & monitor performance of people and processes in line with Business Objectives.

 

3) Helps to have better control over outcomes.

 

 

Using  a 360 degree view to tackle problems or needs by studying the

 

1) Markets

How much do you really know about your current markets or the future market? Why do your customers want to  buy from you? What could you offer that would attract more non-customers? How can you sell more to the existing customers? If you add features or services, will people be willing to  pay more for them or will they probably only attract more customers? Are there bulk, institutional, industrial, or corporate markets that exist that you have not thought of?

 

2) Competition

WHO/ and WHY? What is the overall market trend and how are you holding up in terms of market share, profit position and the existing market leaders? How do you really rank against the other competitors? What substitutes exist in the market with regards to your products and how much of a realistic threat do they pose?

 

3) Distribution

How can you get your products/services out to new outlets profitably, in short how can you increase visibility? Are there unbranded opportunities? Can you bundle in your products with someone else's? Are there other channels through which sales could be pushed

 

4) Supply Chain

Are you at the mercy of wholesalers for your raw materials or product components? How can you manage suppliers and gain more buying power over them? Can you simplify your products and processes and reduce your need to outsource? Can you buy in bulk and store them somewhere in a cost effective manner or should you outsource it rather  than doing it yourself?

 

5) POSITIONING. Where do your products/services stand in relation to all the players in the market? Is this truly the position you want? Are you "all things to all people," or should you move more toward a high-end position (charging a premium for a differentiated service), or a low-cost position (undercutting others' prices but at a profit, due to high efficiency)? 

 

6) Promotion

Are you feeling invisible? How can you change this? What promotion tools make the most sense to promote your products yet are consistent with the marketing image you want to project? How do you know if they pay off? Are you promoting on the Internet effectively? What other means can be explored? Are you making the best use of your available resources with your existing budgets? 

 

7) Pricing

What is your pricing strategy? Does variable pricing make sense for different markets, perishable products, or time-based sales processes, or various customer types? Should you be charging for everything you do?

 

8) Service Delivery

How well and how consistently are you delivering/producing your products/services, and for how long in the future can you be rest assured? Is your Workforce amply motivated and satisfied ? Do you really train people in their overall role and mission, not just the mechanics of their job? How do you know your customer service is satisfactory? How can you ensure your service delivery is set to build  maximum customer loyalty?

 

9) Financing

What is your capital structure? That is, what are the proportions of cash, bank borrowing, other borrowing, invested funds, and net income to your operation? Do you produce an annual financial report and a monthly cash report? Are there other sources of capital you should look at? Are there cheaper sources for say, bank loans?

 

10) Strategy

How can you build customer loyalty? How can you increase sales to existing customers (more frequent use or buys, selling a broader product line to them) or new customers (existing and new products)? How can you penetrate into new areas profitably? What new substitute products are successful at outlets that you have sniffed at as not being part of your traditional business? What costs can be removed without affecting the value equation? 

 

 

 

 

 

Within Brand management we try to apply marketing techniques to a specific product, product line, or brand. It seeks to increase a product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product. 

 

This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product. The value of the brand is determined by the amount of profit it generates for the manufacturer. This can result from a combination of increased sales and increased price, and/or reduced or more efficient marketing involved. All of these enhancements may improve the profitability of a brand. In this regard, Brand Management should be  viewed in organizations as a broader and more strategic role than Marketing alone.

 

What all can we do for you within Brand Management  :

 

 

 

While there are many ways to perform market research, we use one or more of five basic methods: surveys, focus groups, personal interviews, observation, and field trials. The type of data you need and how much money you’re willing to spend will determine which techniques you choose for your business. 

 

1. Surveys - With concise and straightforward questionnaires, you can analyze a sample group that represents your market. The larger the sample, the more reliable your results will be. 

 

2. Focus groups - In focus groups, a moderator uses a scripted series of questions or topics to lead a discussion among a group of people. It takes at least three groups to get balanced results. 

 

3. Personal interviews - Like focus groups, personal interviews include unstructured, open-ended questions. They usually last for about 15 minutes. 

 

Focus groups and personal interviews provide more subjective data than surveys and are statistically inaccurate. Nevertheless, focus groups and interviews yield valuable insights into customer attitudes and are excellent ways to uncover issues related to new products or service development. 

 

4. Observation - Individual responses to surveys and focus groups are sometimes at odds with people's actual behavior. When you observe consumers in action in stores, at work, or at home, you can observe how they buy or use a product. This gives you a more accurate picture of customers' usage habits and shopping patterns. 

 

5. Field trials - Placing a new product in selected stores to test customer response under real-life selling conditions can help you make product modifications, adjust prices, or improve packaging.